WSC 2021 GP1 in Jinin applauded as “The rebirth of a new age”.
The opening FIM World Sidecar Cross GP in Jinin, Czech Republic has been heralded as a huge success for all concerned and is widely seen as the start of a new era in the sport.
Given the events of the past years, there was real concern that this fantastic sport could almost completely disappear.
That was never in the minds of the WSC organisational and promotional team. The time away from racing was certainly not wasted. It simply gave more opportunity to plan and arrange what was always intended to be a world championship series bigger and better than ever before.
New tracks, new fresh organisers, live TV and wide media distribution were the key goals set out to be in place once restrictions were lifted.
A huge amount of time and effort was expended to get all those vital elements in place, and the incredible weekend that was GP1 in Jinin was the result.
The sport became a show, with entertainment and terrific racing all contributing to the intoxicating atmosphere. Throw into the mix the EMX Quad Championship and the on-track action was endless.
On-site camping, music, and dancing in the height of the holiday season, family fun for all and the glorious feeling of freedom once again, provided a heady cocktail which made the weekend one of those special times when you just know something important has happened.
And of course, it had. The teams and promoters alike were bowled over by the response of the spectators, and that is exactly what the major commercial partner #visitczechrepublic hoped to achieve. It was always intended that Jinin would put the sport and the region back on the map, and that it certainly did.
The TV live stream caught the imagination of many broadcasters world-wide, with several significant players such as BT Sport in the UK taking up the option to screen the action with our Highlights TV Show. MAVT is back in our programming covering USA and Canada, Best4Sport channel covering Latvia, XSport Channel in Ukraine and O2 TV Sport, CT Sport and Sport 5 - all in Czech republic. Global audience is also reached by online platforms as motorsport.tv and motorsport.com. The newcomers are also VOD platforms MCS Extreme, MotorRacing TV and MRSPRT1.
All eyes are now on the next round which is scheduled late September in Lange Estonia. With live TV streamed across the entire weekend, and racing on a spectacular track, it will continue the momentum started in Jinin, to bring this terrific sport to a global audience and provide a World Championship second to none.
From Barry Nutley